Avenue Tap

Avenue Tap captures everything we love about city life—fresh, urban, modern, with a touch of hipster flair. Its customers value quality products that promote health and well-being. I worked closely with Avenue Tap from the start, helping shape their brand by developing the strategy, positioning, name, tagline, and brand personality.

Brewed locally in Langley, BC, Avenue Tap brings fresh kombucha to Metro Vancouver. The name evokes city life, and the logo is inspired by crossing street signs. To match Avenue Tap’s vibe, I chose an urban-style font and incorporated elements like graffiti and hand-drawn ingredients to reflect its local, rustic feel.

Each kombucha flavour has its own identity, with unique names and colours to make them easy to distinguish. I’m incredibly proud to have seen this project evolve from concept to being featured on the shelves of local markets across BC.