Dowco Consultants

Established in 1970, Dowco’s history, heritage, and ongoing success can be explained simply – at the Dowco Group they believe in our services and products. As one of the world’s largest steel detailers, the company has built with the following brands: Google, Amazon, NASA, One World Trade Center, Bill and Melinda Gates Foundation, Mercedes-Benz, and many others.

Dowco required a new look and feel, and a new brand heartbeat. Started at the core, researching the companies history since its inception in the 70’s. Hundreds of collective hours were poured into understanding what made the company special, and what truly made the brand different against the competition. It was the innovative spirit of each and every staff member. There was no culture… There was a spirit. And this shone in each and every one of Dowco’s unique solutions to incredibly complex challenges.

The iconography for Dowco takes inspiration from the complex building information models and architecture that Dowco has worked on. A key to the brand visual identity, within the icon, is the forward movement and direction of the company. With the next 50 years in mind, the icon was developed to represent progressive, perpetual movement in the industry, and within the technologies that help build world. 3-Dimensional space is represented within the icon, which was developed with horizon points of reference.

Finally, the icon represents the founders; the Dobbie name, found within the essence of the brand. The abstract representation is too abstract for the average viewer to recognize, but represents a strong tie into the historical innovative nature of the founding family.