21
Pontus
Services
Brand Identity Design
Industry
Aquaponics
Year
2023
Client
Pontus Protein
Pontus Water Lentils is a Canadian aquaponics company specializing in the organic, sustainable production of water lentils and water lentil protein powder. Over the past decade, this highly nutritious plant has gained recognition, particularly as more people transition to plant-based diets and seek alternatives to the environmental impact of traditional agriculture.farming.
Pontus employs a sustainable aquaponic system with stacked water trays, where fish and fast-growing plants create a mutually beneficial loop. The fish consume the plants, and the plants thrive on the nutrients in the fish water. This vertical farming approach reduces the need for large tracts of farmland, grasslands, and forests.
The Pontus brand identity is modern, forward-thinking, and environmentally conscious. The logo embodies these values, symbolizing verticality, water use, cyclic growth, and sustainability.


















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